Learn what local business research includes.
A website can reveal a lot. Phone calls get answers.
Decide which research services you’ll offer.
Strengths & weaknesses of competitors, Market trends & strategies, demographics. Ask.
Practice by researching three local businesses.
Choose different businesses. Make one challenging. Set a time limit.
Create a simple one-page service description.
This includes: What they want. What you’ll deliver. When you’ll deliver.
Decide how you’ll deliver the finished research.
In person, delivery, or email.
Identify businesses that could benefit from your service.
Your previous business/partners, retail & E-commerce, Service providers, Automotive.
Contact prospective customers.
Start with your list.
Explain the problem you solve and how your research helps.
Identify markets, demand, pain points, and weaknesses.
Find customers.
The Internet, in the neighborhood, local area, referrals from people you know.
Schedule your first project.
Reference your strong pitch, know the buying cues, and make the offer.
Complete the work professionally.
Do it as you’ve always done, incorporate what you’ve learned from their business.
Ask for feedback and referrals.
Ask what worked. Then ask who else you could help.